What Is SEO / Search Engine Optimization?

SEO stands for "search engine optimization." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" search results on search engines.

Search Engine Optimization

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

VIDEO: SEO Explained

Our friends from explain very well everything in this video. Start with this quick and easy to understand video about search engine optimization. It'll quickly cover the basics:

Check more videos like this in or go to the Google SEO Starter Guide webpage.

SEO, Keyword Tool and Keyword SEO Domains

Google develop an amazing tool called "Keyword Planer". If you are planning to improve your website positioning the easiest way to start is make a "search for new keywords using a phrase, website or category", we will work for you a practical example for "web design Central Coast"

Once Google give you the results, you should organize the keywords by "Average monthly searches" and download it!

The query gave me these 100 results and more: web design central coast, website design sydney, web development sydney, sydney to central coast, affordable website design sydney, web design company sydney, central to woy woy, website design central coast, web design wollongong, the central newcastle, graphic design sydney, canberra web design, web design coffs harbour, web design gold coast, logo design sydney, web design adelaide, web design perth, web design parramatta, web design newcastle, web design brisbane, web design melbourne, graphic design central coast, website design mackay, web design bunbury, web design lismore, website design newcastle nsw, website design lismore, web design armidale, website design launceston, blue mountains web design, central coast digital, graphic design jobs central coast, web design wagga wagga, logo design central coast, web design company newcastle, website design port macquarie, website design bendigo, seo gosford, website design ballina, web design taree, web design gladstone, website design northern beaches, website design rockhampton, web design shepparton, web design noosa, web design mildura, central coast internet, web design south australia, web design ballina, web design northern beaches, newcastle website, central coast logo, slo design, central coast developers, coastal design erina, central coast digital design, designer central, graphic design jobs central coast nsw, graphic design nsw, graphic design central, the website guy, central coast marketing, picasso media, web design kalgoorlie, website developers newcastle, website design albury, website guy, web design new south wales, web design nsw, website design queensland, web design warrnambool, web design maitland, web design warragul, websites newcastle, web design blue mountains, coast digital, marketing company central coast, design central, the web guys, web design sunshine coast, web design port macquarie, web design ballarat, advertising agency central coast, web design townsville, website design coffs harbour, web design cairns, web design toowoomba, web design tamworth, website design sunshine coast, web design hobart, web design darwin, website design geelong, graphic design central coast nsw, website design newcastle, web design mackay, wordpress design central coast, web design geelong, website design canberra, website design australia.

Registering a keyword SEO domain

With that beautiful list you can work in too many different ways...

First that come to my mind is register awesome domain names using my tool bulk domain set and bulk domain search. Is proof that a keyword SEO domain will improve your positioning as well as a high density keyword content, remember!

But obviously knowing that those are the keywords searches more relevant for the expression you introduce, the main thing is keep them inside your website content as much as possible. Note that I've organize the list from the most searched expressions.

It is also important to think about the stats:

  • Should you work for more common expressions even if they have more competitors fighting to appear in the search results?
  • Should you start with less and more specific terms?
  • Is there any point in combine those keywords with, for example, locations?

The own list is answering some of them and I cannot tell you more cause... it is my work make the magic! ;)

Let's be practical and reduce all the thoughts with one simple question: How will Charlie position his Chocolate Factory in front of the Tim Burton's film "Charlie and the Chocolate Factory"? For some webmasters this question can be difficult. Imagine how much brainstorming Charlie, the web design agency and the SEO positioner are doing during the last years! Ha ha ha.

How Google Search algorithms work

It's time to talk of how the Google search algorithms work but I don't want to bore you so better visit the mentioned page. Just keep in mind that these algorithms analyze hundreds of different factors to try to surface the best information the web can offer, from the freshness of the content, to the number of times your search terms appear and whether the page has a good user experience. In order to assess trustworthiness and authority on its subject matter, they look for sites that many users seem to value for similar queries. If other prominent websites on the subject link to the page, that's a good sign the information is high quality.

There are many spammy sites on the web that try to game their way to the top of search results through techniques like repeating keywords over and over or buying links that pass PageRank. These sites provide a very poor user experience and may even harm or mislead Google's users. So they write algorithms to identify spam and remove sites that violate Google's webmaster guidelines from the results.

Basic principles: Google's webmaster guidelines

  • Make pages primarily for users, not for search engines.
  • Don't deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Specific Google's webmaster guidelines

Avoid the following techniques:

Follow good practices like these:

  • Monitoring your site for hacking and removing hacked content as soon as it appears
  • Preventing and removing user-generated spam on your site

And that's just the beginning so if you want more information and explanations...